What is V2MOM? It is the guiding process used by Salesforce in all its decisions, from when the company first started in 1999 to its IPO in 2004. The acronym stands for Vision, Values, Methods, Obstacles and Measures As outlined in this Salesforce blog this method allows them to continuously adopt in todays fast moving environment compared to other business tools like organisational charts which hey find too stagnant. It is said that this method has allowed them to achieve a ‘high level of organisational alignment and communication while growing at breakneck speeds’. It serves as bit of a roadmap that shows you your destination but also guides you along the way.
The process asks the following questions:
Vision – What do you want?
Values – What’s important about it?
Methods – How do you get it?
Obstacles – What might stand in the way?
Measures – How will you know when you have it?
Here is what Salesforce’s first V2MOM looked like:
It’s worked for Salesforce and could work for you too, so give this simple tool a crack!
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